It is marketing a home so that it can be sold to the highest bidder. How do you market a home? You change a home into a house, a commodity for sale. You are turning your home into merchandise that will allow buyers to envision themselves living in it. You begin by clearing out all personal artifacts, clutter and unnecessary furniture. By removing distractions from the potential buyers, they are able to see the space and what they can use it for. They are visually moving into your house. This is imperative for the buyer to even consider purchasing your home. An Accredited Staging Professional will highlight the best features of your home with their creative ideas.